Google Will Tweak Its Search Algorithms To Deal With Clickbait Google

“We know that people don’t find content useful if it looks like it’s designed to attract clicks rather than inform readers,” Google’s Danny Sullivan said in a blog post. “Many of us have experienced the frustration of visiting a website that appears to have what we’re looking for, but doesn’t meet our expectations. The content may not have the information you want or may not even appear to have been created for, or even by, a person.” So-called “SEO spam”, content written with the express purpose of appearing high on search engine results pages, has long been a thorn in the side of companies such as Google. To address this, the company is launching a “useful content update” next week. The update covers a series of tweaks to the company’s ranking algorithms that try to identify content “that appears to be created primarily to rank well in search engines rather than to help or inform people.” Google says that, in tests, the update led to particular improvements for searches related to online education, arts and entertainment, shopping and technology. In one example, Sullivan says, a search for a recent movie can sometimes turn up articles that simply aggregate reviews from other sites. now, “you’ll see more results with unique, authentic information, so you’re more likely to read something you’ve never seen before.” There are winners and losers from such changes, of course, and online publishers may fear that their content strategies will see them trapped online. In its advice to ‘content creators’, Google implies that some of the signs it will use to demote search results are whether a website has a primary purpose or focus and whether there is an ‘existing or intended audience’ that it could find the content useful if they came directly to the page. “banhammer” will be used freely. “Any content – ​​not just junk content – ​​on sites determined to have relatively high amounts of junk content is less likely to perform well in search, assuming there’s other content elsewhere on the web that’s better served,” says Google. “For this reason, removing unhelpful content could help your other content rank.” In recent months, Google has launched a concerted effort to combat perceptions that the company’s search products have gotten worse over time. Headlines like “It’s not just you, Google search is really getting worse” and “Google search has gotten worse. This is the trick people have found to get around it” indicting the company’s growing desire to serve up structured results, paid ads and links to other Google services over simple web links, as well as the constant cat-and-mouse game with SEO spam, and suggest focusing on sites like Reddit to find useful answers to queries. Navneet Alang, writing in the Toronto Star, called the process “a kind of vicious cycle.” “Google is endlessly refining search to try and predict what people want, but in response, entire industries are working to pollute search results by giving people a cheap, one-size-fits-all version of what they want,” he wrote.

title: “Google Will Tweak Its Search Algorithms To Deal With Clickbait Google Klmat” ShowToc: true date: “2022-10-26” author: “Vicky Barker”

“We know that people don’t find content useful if it looks like it’s designed to attract clicks rather than inform readers,” Google’s Danny Sullivan said in a blog post. “Many of us have experienced the frustration of visiting a website that appears to have what we’re looking for, but doesn’t meet our expectations. The content may not have the information you want or may not even appear to have been created for, or even by, a person.” So-called “SEO spam”, content written with the express purpose of appearing high on search engine results pages, has long been a thorn in the side of companies such as Google. To address this, the company is launching a “useful content update” next week. The update covers a series of tweaks to the company’s ranking algorithms that try to identify content “that appears to be created primarily to rank well in search engines rather than to help or inform people.” Google says that, in tests, the update led to particular improvements for searches related to online education, arts and entertainment, shopping and technology. In one example, Sullivan says, a search for a recent movie can sometimes turn up articles that simply aggregate reviews from other sites. now, “you’ll see more results with unique, authentic information, so you’re more likely to read something you’ve never seen before.” There are winners and losers from such changes, of course, and online publishers may fear that their content strategies will see them trapped online. In its advice to ‘content creators’, Google implies that some of the signs it will use to demote search results are whether a website has a primary purpose or focus and whether there is an ‘existing or intended audience’ that it could find the content useful if they came directly to the page. “banhammer” will be used freely. “Any content – ​​not just junk content – ​​on sites determined to have relatively high amounts of junk content is less likely to perform well in search, assuming there’s other content elsewhere on the web that’s better served,” says Google. “For this reason, removing unhelpful content could help your other content rank.” In recent months, Google has launched a concerted effort to combat perceptions that the company’s search products have gotten worse over time. Headlines like “It’s not just you, Google search is really getting worse” and “Google search has gotten worse. This is the trick people have found to get around it” indicting the company’s growing desire to serve up structured results, paid ads and links to other Google services over simple web links, as well as the constant cat-and-mouse game with SEO spam, and suggest focusing on sites like Reddit to find useful answers to queries. Navneet Alang, writing in the Toronto Star, called the process “a kind of vicious cycle.” “Google is endlessly refining search to try and predict what people want, but in response, entire industries are working to pollute search results by giving people a cheap, one-size-fits-all version of what they want,” he wrote.

title: “Google Will Tweak Its Search Algorithms To Deal With Clickbait Google Klmat” ShowToc: true date: “2022-12-08” author: “Dorothy Burke”

“We know that people don’t find content useful if it looks like it’s designed to attract clicks rather than inform readers,” Google’s Danny Sullivan said in a blog post. “Many of us have experienced the frustration of visiting a website that appears to have what we’re looking for, but doesn’t meet our expectations. The content may not have the information you want or may not even appear to have been created for, or even by, a person.” So-called “SEO spam”, content written with the express purpose of appearing high on search engine results pages, has long been a thorn in the side of companies such as Google. To address this, the company is launching a “useful content update” next week. The update covers a series of tweaks to the company’s ranking algorithms that try to identify content “that appears to be created primarily to rank well in search engines rather than to help or inform people.” Google says that, in tests, the update led to particular improvements for searches related to online education, arts and entertainment, shopping and technology. In one example, Sullivan says, a search for a recent movie can sometimes turn up articles that simply aggregate reviews from other sites. now, “you’ll see more results with unique, authentic information, so you’re more likely to read something you’ve never seen before.” There are winners and losers from such changes, of course, and online publishers may fear that their content strategies will see them trapped online. In its advice to ‘content creators’, Google implies that some of the signs it will use to demote search results are whether a website has a primary purpose or focus and whether there is an ‘existing or intended audience’ that it could find the content useful if they came directly to the page. “banhammer” will be used freely. “Any content – ​​not just junk content – ​​on sites determined to have relatively high amounts of junk content is less likely to perform well in search, assuming there’s other content elsewhere on the web that’s better served,” says Google. “For this reason, removing unhelpful content could help your other content rank.” In recent months, Google has launched a concerted effort to combat perceptions that the company’s search products have gotten worse over time. Headlines like “It’s not just you, Google search is really getting worse” and “Google search has gotten worse. This is the trick people have found to get around it” indicting the company’s growing desire to serve up structured results, paid ads and links to other Google services over simple web links, as well as the constant cat-and-mouse game with SEO spam, and suggest focusing on sites like Reddit to find useful answers to queries. Navneet Alang, writing in the Toronto Star, called the process “a kind of vicious cycle.” “Google is endlessly refining search to try and predict what people want, but in response, entire industries are working to pollute search results by giving people a cheap, one-size-fits-all version of what they want,” he wrote.

title: “Google Will Tweak Its Search Algorithms To Deal With Clickbait Google Klmat” ShowToc: true date: “2022-11-05” author: “Leah Carson”

“We know that people don’t find content useful if it looks like it’s designed to attract clicks rather than inform readers,” Google’s Danny Sullivan said in a blog post. “Many of us have experienced the frustration of visiting a website that appears to have what we’re looking for, but doesn’t meet our expectations. The content may not have the information you want or may not even appear to have been created for, or even by, a person.” So-called “SEO spam”, content written with the express purpose of appearing high on search engine results pages, has long been a thorn in the side of companies such as Google. To address this, the company is launching a “useful content update” next week. The update covers a series of tweaks to the company’s ranking algorithms that try to identify content “that appears to be created primarily to rank well in search engines rather than to help or inform people.” Google says that, in tests, the update led to particular improvements for searches related to online education, arts and entertainment, shopping and technology. In one example, Sullivan says, a search for a recent movie can sometimes turn up articles that simply aggregate reviews from other sites. now, “you’ll see more results with unique, authentic information, so you’re more likely to read something you’ve never seen before.” There are winners and losers from such changes, of course, and online publishers may fear that their content strategies will see them trapped online. In its advice to ‘content creators’, Google implies that some of the signs it will use to demote search results are whether a website has a primary purpose or focus and whether there is an ‘existing or intended audience’ that it could find the content useful if they came directly to the page. “banhammer” will be used freely. “Any content – ​​not just junk content – ​​on sites determined to have relatively high amounts of junk content is less likely to perform well in search, assuming there’s other content elsewhere on the web that’s better served,” says Google. “For this reason, removing unhelpful content could help your other content rank.” In recent months, Google has launched a concerted effort to combat perceptions that the company’s search products have gotten worse over time. Headlines like “It’s not just you, Google search is really getting worse” and “Google search has gotten worse. This is the trick people have found to get around it” indicting the company’s growing desire to serve up structured results, paid ads and links to other Google services over simple web links, as well as the constant cat-and-mouse game with SEO spam, and suggest focusing on sites like Reddit to find useful answers to queries. Navneet Alang, writing in the Toronto Star, called the process “a kind of vicious cycle.” “Google is endlessly refining search to try and predict what people want, but in response, entire industries are working to pollute search results by giving people a cheap, one-size-fits-all version of what they want,” he wrote.