Japan’s tax agency has announced a national “business competition” that seeks to promote alcohol consumption among its younger demographic, called “Sake Viva!”. The campaign urges young people to come up with business ideas that could help increase demand for Japanese alcoholic beverages of all kinds, including sake, shochu, awamori, beer, whiskey and wine. The campaign is described by the National Tax Service as “a plan to help revitalize the spirits industry and solve problems”. For the competition, people aged between 20 and 39 were asked to come up with innovative ideas for new services and promotional methods that could help revive demand for alcohol. People can submit new proposals for products and designs compatible with the new lifestyles and different tastes that have emerged following a series of lockdowns and Covid restrictions over the past two years, according to the competition page. There is no entry fee to enter the competition, which also asks people to propose new sales methods that use artificial intelligence, the metaverse and geo-indications (a mark used on products to identify their geographical origin) to improve brand value. Japan’s local spirits market has suffered a multifaceted setback as the country adjusts to an older demographic and declining birth rates, according to organizers. The pandemic also delivered a knockout punch to an already shrinking market, they explained. “The domestic spirits market is shrinking due to demographic changes, such as declining birth rates and an aging population, and lifestyle changes due to the impact of the new coronavirus infection,” organizers said. “In this project, by asking young people to propose their own business plans, we will promote the development and promotion of Japanese alcoholic beverages to young people and at the same time aim to revitalize the industry by announcing excellent plans [sic]”, he added. Contest finalists will be selected by September 27, which will lead to another round in October. The results of this unique project are expected to be announced on November 10 in Tokyo, organizers said. The data shows that people in Japan drank less in 2020, the year the pandemic was declared, than in 1995, when people consumed 100 liters (22 gallons) of alcohol. Now, alcohol consumption drops to 75 liters (16 gallons), according to data from Japan’s tax agency.
title: “Japan S Tax Agency Encourages Young People To Drink More Alcohol Sake Viva Klmat” ShowToc: true date: “2022-11-11” author: “Willie Thompson”
Japan’s tax agency has announced a national “business competition” that seeks to promote alcohol consumption among its younger demographic, called “Sake Viva!”. The campaign urges young people to come up with business ideas that could help increase demand for Japanese alcoholic beverages of all kinds, including sake, shochu, awamori, beer, whiskey and wine. The campaign is described by the National Tax Service as “a plan to help revitalize the spirits industry and solve problems”. For the competition, people aged between 20 and 39 were asked to come up with innovative ideas for new services and promotional methods that could help revive demand for alcohol. People can submit new proposals for products and designs compatible with the new lifestyles and different tastes that have emerged following a series of lockdowns and Covid restrictions over the past two years, according to the competition page. There is no entry fee to enter the competition, which also asks people to propose new sales methods that use artificial intelligence, the metaverse and geo-indications (a mark used on products to identify their geographical origin) to improve brand value. Japan’s local spirits market has suffered a multifaceted setback as the country adjusts to an older demographic and declining birth rates, according to organizers. The pandemic also delivered a knockout punch to an already shrinking market, they explained. “The domestic spirits market is shrinking due to demographic changes, such as declining birth rates and an aging population, and lifestyle changes due to the impact of the new coronavirus infection,” organizers said. “In this project, by asking young people to propose their own business plans, we will promote the development and promotion of Japanese alcoholic beverages to young people and at the same time aim to revitalize the industry by announcing excellent plans [sic]”, he added. Contest finalists will be selected by September 27, which will lead to another round in October. The results of this unique project are expected to be announced on November 10 in Tokyo, organizers said. The data shows that people in Japan drank less in 2020, the year the pandemic was declared, than in 1995, when people consumed 100 liters (22 gallons) of alcohol. Now, alcohol consumption drops to 75 liters (16 gallons), according to data from Japan’s tax agency.
title: “Japan S Tax Agency Encourages Young People To Drink More Alcohol Sake Viva Klmat” ShowToc: true date: “2022-11-13” author: “Joyce Thomas”
Japan’s tax agency has announced a national “business competition” that seeks to promote alcohol consumption among its younger demographic, called “Sake Viva!”. The campaign urges young people to come up with business ideas that could help increase demand for Japanese alcoholic beverages of all kinds, including sake, shochu, awamori, beer, whiskey and wine. The campaign is described by the National Tax Service as “a plan to help revitalize the spirits industry and solve problems”. For the competition, people aged between 20 and 39 were asked to come up with innovative ideas for new services and promotional methods that could help revive demand for alcohol. People can submit new proposals for products and designs compatible with the new lifestyles and different tastes that have emerged following a series of lockdowns and Covid restrictions over the past two years, according to the competition page. There is no entry fee to enter the competition, which also asks people to propose new sales methods that use artificial intelligence, the metaverse and geo-indications (a mark used on products to identify their geographical origin) to improve brand value. Japan’s local spirits market has suffered a multifaceted setback as the country adjusts to an older demographic and declining birth rates, according to organizers. The pandemic also delivered a knockout punch to an already shrinking market, they explained. “The domestic spirits market is shrinking due to demographic changes, such as declining birth rates and an aging population, and lifestyle changes due to the impact of the new coronavirus infection,” organizers said. “In this project, by asking young people to propose their own business plans, we will promote the development and promotion of Japanese alcoholic beverages to young people and at the same time aim to revitalize the industry by announcing excellent plans [sic]”, he added. Contest finalists will be selected by September 27, which will lead to another round in October. The results of this unique project are expected to be announced on November 10 in Tokyo, organizers said. The data shows that people in Japan drank less in 2020, the year the pandemic was declared, than in 1995, when people consumed 100 liters (22 gallons) of alcohol. Now, alcohol consumption drops to 75 liters (16 gallons), according to data from Japan’s tax agency.
title: “Japan S Tax Agency Encourages Young People To Drink More Alcohol Sake Viva Klmat” ShowToc: true date: “2022-12-19” author: “Maxine Pflug”
Japan’s tax agency has announced a national “business competition” that seeks to promote alcohol consumption among its younger demographic, called “Sake Viva!”. The campaign urges young people to come up with business ideas that could help increase demand for Japanese alcoholic beverages of all kinds, including sake, shochu, awamori, beer, whiskey and wine. The campaign is described by the National Tax Service as “a plan to help revitalize the spirits industry and solve problems”. For the competition, people aged between 20 and 39 were asked to come up with innovative ideas for new services and promotional methods that could help revive demand for alcohol. People can submit new proposals for products and designs compatible with the new lifestyles and different tastes that have emerged following a series of lockdowns and Covid restrictions over the past two years, according to the competition page. There is no entry fee to enter the competition, which also asks people to propose new sales methods that use artificial intelligence, the metaverse and geo-indications (a mark used on products to identify their geographical origin) to improve brand value. Japan’s local spirits market has suffered a multifaceted setback as the country adjusts to an older demographic and declining birth rates, according to organizers. The pandemic also delivered a knockout punch to an already shrinking market, they explained. “The domestic spirits market is shrinking due to demographic changes, such as declining birth rates and an aging population, and lifestyle changes due to the impact of the new coronavirus infection,” organizers said. “In this project, by asking young people to propose their own business plans, we will promote the development and promotion of Japanese alcoholic beverages to young people and at the same time aim to revitalize the industry by announcing excellent plans [sic]”, he added. Contest finalists will be selected by September 27, which will lead to another round in October. The results of this unique project are expected to be announced on November 10 in Tokyo, organizers said. The data shows that people in Japan drank less in 2020, the year the pandemic was declared, than in 1995, when people consumed 100 liters (22 gallons) of alcohol. Now, alcohol consumption drops to 75 liters (16 gallons), according to data from Japan’s tax agency.
title: “Japan S Tax Agency Encourages Young People To Drink More Alcohol Sake Viva Klmat” ShowToc: true date: “2022-12-14” author: “Gerald Guillory”
Japan’s tax agency has announced a national “business competition” that seeks to promote alcohol consumption among its younger demographic, called “Sake Viva!”. The campaign urges young people to come up with business ideas that could help increase demand for Japanese alcoholic beverages of all kinds, including sake, shochu, awamori, beer, whiskey and wine. The campaign is described by the National Tax Service as “a plan to help revitalize the spirits industry and solve problems”. For the competition, people aged between 20 and 39 were asked to come up with innovative ideas for new services and promotional methods that could help revive demand for alcohol. People can submit new proposals for products and designs compatible with the new lifestyles and different tastes that have emerged following a series of lockdowns and Covid restrictions over the past two years, according to the competition page. There is no entry fee to enter the competition, which also asks people to propose new sales methods that use artificial intelligence, the metaverse and geo-indications (a mark used on products to identify their geographical origin) to improve brand value. Japan’s local spirits market has suffered a multifaceted setback as the country adjusts to an older demographic and declining birth rates, according to organizers. The pandemic also delivered a knockout punch to an already shrinking market, they explained. “The domestic spirits market is shrinking due to demographic changes, such as declining birth rates and an aging population, and lifestyle changes due to the impact of the new coronavirus infection,” organizers said. “In this project, by asking young people to propose their own business plans, we will promote the development and promotion of Japanese alcoholic beverages to young people and at the same time aim to revitalize the industry by announcing excellent plans [sic]”, he added. Contest finalists will be selected by September 27, which will lead to another round in October. The results of this unique project are expected to be announced on November 10 in Tokyo, organizers said. The data shows that people in Japan drank less in 2020, the year the pandemic was declared, than in 1995, when people consumed 100 liters (22 gallons) of alcohol. Now, alcohol consumption drops to 75 liters (16 gallons), according to data from Japan’s tax agency.